04
Sobremesa
A vibrant community
food festival
This collaborative project focused on creating branding for a community weekend event. Our team chose to create the Sobremesa food festival a place where families and friends can come, explore different local vendors, and try a variety of Latin food.
For the brand, we wanted a vibrant color palette that complemented the bold Latin style and could be simultaneously paired with the icon set as a code for the different kinds of food (as seen on the signage displaying what kind of food would be served at that location). The typefaces are playful but simple and complement the icon set which mimics the square shape of a postage stamp and utilizes key animals from selected Latin countries, bringing a piece of the culture to you. Together we designed the individual assets: icons, color palette, and logo.
Team Members: Bethany Jacobs, Emma Schickling, Paloma Buzzi, Max Dotson