The "authentically" brand was composed through much research and understanding. Working alongside the developers of this tool, communication, and learning were essential. Tasked with creating a visual identity for "authentically" my team and I conducted user testing, competitive research, and personal interviews until we settled on the sophisticated yet engaging brand that is currently in use. 

We then moved forward with designing a website custom to the needs of "authentically's" target audience. Wireframing and prototyping helped us see the needs of users and even led us to implement new systems like the connotation scale and paste functionality. Moving between the roles of designer and developer our team pushed the "authentically" tool from a simple plug-in to a complete website with user-focused features and a cohesive visual identity.

 

Team Members: Amber Laird, Paula Mitre
 

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